The Signal Method
Turn what you know into an offer backed by market evidence — not assumptions.
The evidence hierarchy
Money is the strongest commercial signal.
People search, watch, read, discuss and ask questions about the problem.
People repeatedly express confusion, frustration, costly mistakes, time loss, fear, and desired outcomes.
People buy comparable products, hire professionals, compare prices, purchase tools or services, or actively seek recommendations.
Money is the strongest evidence. Attention proves interest. Pain proves urgency. Money proves the problem already has a budget attached to it.
What Signal Score measures
Signal Score weighs market evidence against offer strength, then tells you what to strengthen — and what to validate with real buyers before you build anything.
Research the market before you build the offer.
Are people already looking for help with this exact problem, in their own words?
Is the cost of leaving this unsolved high enough that waiting feels expensive?
Are they researching a decision, or idly curious? Proximity to a decision is what matters.
Is money already moving around this problem — products, services, professionals?
What do you know from doing the work that a generalist cannot credibly claim?
Can you reliably put this in front of the buyer without inventing a new channel?
How to read your score
80–100
Proceed to customer validation.
65–79
Strengthen weak areas, then validate.
45–64
More research is needed before committing.
0–44
Reconsider the problem, buyer, or positioning.
Signal Score measures market evidence and offer strength. It does not guarantee sales. Evidence Confidence is reported separately, so you always know how much of your score is observed evidence versus inference.